GEN Z GOES TO WORK
In April 2021, ForceBrands partnered with St. John’s University to survey 450 recent and soon-to-be college graduates between the ages of 18—27. This survey depicts the results and insights gleamed from their responses - and covers topics including their social media and job searching habits, as well as their expectations for their first job after graduation.
@forcebrandsjobs
I defined the aesthetic of the ForceBrands Jobs instagram account and designed a large majority of the posts. Since the ForceBrands job board is geared toward entry to junior-level roles, these posts were made to feel fresh and capture the attention of our younger candidate audience. I worked in collaboration with ForceBrands’ Editorial Director, Rebecca Fenton, who provided all of the content and set the cadence of the posts.
FORCEBRANDS OVERVIEW
This ForceBrands overview deck serves as a first touchpoint for clients and is intended to introduce and familiarize them with the full family of hiring solutions that ForceBrands has to offer - Impactful Search, Force Direct Hire, Force Job Board, and the goHIRE career platform. This informational tool utilizes our brand colors and makes a bold impression.
Building the teams of tomorrow
ForceBrands asked some of today's top marketers about strategic decisions they were faced with during the pandemic and the ripple effect marketers at all levels continue to navigate. I designed the template and demographics pages for this report, which was completed by the talented designer Melissa Turi.
Forcebrands.com refresh
I pioneered a new look and feel for the ForceBrands website - silhouetting images, adding colored shadows, and implementing pastel backgrounds to really allow for our brand colors to pop.
