DIETARY OPTIONS
A digital campaign geared toward educating people that they can tailor any Chipotle meal to suite their dietary preferences/restrictions while encouraging folks to eat to their own beat. I art directed the shoot that captured all of the photos for each stop-motion video. Shot by Bobbi Lin. Lids were illustrated by Heejin Suh.
happy hour
A Happy Hour campaign geared to gain learnings on a new beverage program that was being tested at a single Chipotle location in Denver. Worked with photographer Beth Galton to capture the product shots of the new beverages, along with images needed for the GIF sequence used to promote the drinks on offer.
BOORITO
A 2016 refresh of Boorito, one of Chipotle’s oldest running national promotions. I paid homage to its roots by using the original "Jack-O-Burrito" graphic (used for this promotion decades ago), but modernized the look and feel by partnering with the very talented Julian Callos, who illustrated the beautifully spooky world of monster ingredients for Jack-O-Burrito to live. 1.35 million guests participated that year and wore costumes to redeem their $3 burritos.
TRIFESTA
A national giveaway suited to thrill any festival-goer/lover. We partnered with Lollapalooza, Life is Beautiful, and Austin City Limits to give one lucky winner trips to all three, VIP-style.
INSTAGRAM STORY TEST A
Drove excitement surrounding each festival in the prize package, while ensuring brand presence with the constant burrito image.
INSTAGRAM STORY TEST B
A more straightforward approach: focused on clearly communicating the full prize package